Alayna Lindley

I used to come to Sweet Jill’s Bakery years ago when I lived in California, and stopping by again was such a treat — it’s just as amazing as I remember. I picked up the chocolate chip cookies, a red velvet cupcake, and the tres leches cake, and everything was absolutely delicious. The bakery has that incredible smell that hits you before you even walk through the door, instantly making you crave something sweet. One tip: it’s cash-only, so plan ahead. Sweet Jill’s is definitely worth the visit if you’re in the area!

Diana Puzikova

Amazing bakery!!! I tried Cinnabon, blueberry muffin and apple upside down cake. 🔥outstanding! Freshly baked, the whole 2d street smells like heaven bcs of that bakery.

Sophia Lovenduski

A must stop while in the area. A wide assortment of delicious cakes, cookies, brownies, and other treats. Everyone in here is so sweet. I even had a cake delivered to my boyfriend for his birthday and requested they decorate it the best they could, and they were kind enough to add sprinkles and a birthday candle. Love this place!

Jenna Young

We were just walking around Belmont shore doing some bar hopping when we stumbled upon Sweet Jill’s. It’s soooo rare for a bakery to be open until MIDNIGHT so I was shocked by this to start! There were a few couples in line who are locals and they recommended the cinnamon bun. We also ordered the German chocolate cake , churro cheesecake & pumpkin muffin. OKKKKK. So the cinnamon bun WAS A 10000 out of 10 recommend have to get it. Best cinnamon roll of my life it was insanely delicious I can’t even describe it it was so good. I also loved the pumpkin muffin (which was recommended by one of the employees) my third favorite was the German chocolate cake. It was very delicious but very sweet and rich. I didn’t love the churro cheesecake but my cousin loved it. Def worth a stop. It’s such a cute spot and they have an insane variety of desserts. I love the cupcake bike rack outside, how freaking cute!

+4

Magno Portilla

Sweet Jill's Bakery: A Long Beach Gem! Sweet Jill's Bakery on 2nd St. is a must-visit for anyone with a sweet tooth! I went in for their famous cinnamon rolls (they did not disappoint!), but I ended up walking out with a bag full of goodies. The real star of the show for me was the carrot cake. It was incredibly moist and flavorful, with the perfect amount of frosting. I also loved the coffee cake - soft, delicious, and perfect for a morning treat. Their cheesecakes looked amazing too, so I'll definitely be back to try one next time. My sister couldn't resist the rice crispy treat, and she was so happy she did! Unlike some rice crispy treats that can be hard and stale, this one was soft and fresh. We also tried the snickerdoodle and peanut butter cookies, both soft and bursting with flavor. It's no wonder this bakery has been a Long Beach staple for 37 years. You can really taste the love and tradition in their Swedish recipes. Highly recommend!

E

This place is legendary. They go extra on the good stuff! Great place to grab a gift or treat yourself every once in a while.

kim

so so sweet, rich, and dense, but it's more for cake-lovers here, the "fudge" brownie was still rather soft and fluffy at the edges. the frosting's slapped on real thick and it kinda had that artificial tang to it, making the brownie like an upgraded version of those sugary grocery-store bakery items, in a good way.

Ladonna Antoinette

CASH ONLY*** surprised I didn’t see that when I checked reviews before going. Only had virtual wallet on me and was able to tap and get cash back at Chase down the street. This is a unique cinnamon roll.. not a sticky bun, definitely giving homemade reminding me family holiday buns the grandma made. I regret not getting the walnut version because it’s just so soft and saturated in a syrup that reminded me more of yellow cake lightly cinnamon pancakes? Hard to describe but different than any cinnamon rolls I’ve tasted. Definitely would go back next time I have a sweet tooth to try the cakes and cookies. Smells so good when you walk in.

Kiara Graham

I tried their cinnamon roll they are known for. It is a Different style of cinnamon roll with sugar icing instead of the cream cheese I’m used to at Cinnabon. Different does not mean bad but I do prefer cream cheese on my cinnamon roll. It was pretty good overall. Not great, but good enough that I’d try something else for their bakery! Also they do cash only but have an atm. I found $40 in ATM and turned it in they said they would cross reference and return to owner so I’m hoping that’s the case! Miguel seemed trustworthy.

Alex DeMartino

After hearing how good this bakery was we were super excited to try this place. Everything was very tasty, but nothing was special. The customer service was great and very friendly. We got a cinnamon roll, a German chocolate upsidedown slice and a snicker doodle. Can't rave about any of them. The German chocolate was the best, the cake was moist. The snicker doodle was a little bit dry. And the cinnamon roll was just a little bit plain. If you want a sweet treat you can definitely find something here, but not some place that is worth traveling for.

Michael Lewis

Let me first say the cinnamon rolls are the best and a special treat. I stopped by today specifically for a piece of cake for my birthday. We chose the yellow cake with chocolate icing. The cake in the case had yellow sprinkles on top. When we got home, our pieces had orange sprinkles on top. Appears we were given two old slices which had been boxed and set aside. The cake was course like cornbread and dry, yet soaked with an ultra sweet syrup that had puddled in the bottom of the containers. The frosting also ultra sweet was thin and tasteless except for what I assume was corn syrup. Better frosting out of a can at the grocery store. Bad cake is one thing, but a bait and switch is something else. This was an old cake sold to be the fresh cake from the case. Have a cinnamon roll - 6 stars. I went in the following morning with our uneaten cakes and they weee good enough to exchange them for another slice. I got German Chocolate. Soooo much better. Cinnamon rolls still your best bet. I think the baker was offended, but I know old cake at sight. I baked cakes professionally for several years. The baker said they didn’t use simple syrup to moisten their cakes. That means the liquid in the container was weeping from frosting placed on a cake that has not completely cooled or the grease in the icing was breaking down from being in the heat of the bakery, setting for several days, or both.