I like the Sunshine roll, it was great. I came here several times, the customer service is always great!

We had vegan veg head and iris rolls today for lunch, They were fantastic. We will be eating there again.

Keep it Rollin' has the best sushi in Rochester, hands down. The rolls that they came up with are amazing! They are so hospitable and amazing. We will be going back next time we are in NY. Great food and service, you can't get better than that. They also have an amazing homemade garlic ginger dressing for the salad.

The ladies running this place are wonderful. Great sushi, and always so fresh and delicious.

There's nothing bad to say here. Place was clean mostly an in and out spot, but we sat in. Cute little vibe and food all good. For 2 of us 2 rolls 1 appetizer a trasher plate 2 drinks, we definitely spent close to $80! We would go back just for lunch and not starving as we were, hahah!

Keep it Rollin is some of the best sushi in Rochester both in quality and roll make up. Definitely worth a try.

Food is fresh, prepared in your presence. The customer service is great. The cost is higher than preferred but understood due to the great service received.

**edit** I just HAVE to show you how amazing this Crazy Chicken Trasher is!!! So delicious!!! 😍 By far THE BEST sushi you will ever have!! Between the two owners, they have well over 40+ years of experience, and they're really incredible at their craft. Seriously, if you're in the mood for amazing sushi, you HAVE to go here!!!

Really tasty sushi and ramen bowls. Plenty of choices for vegetarian/vegan too. Friendly staff. Great value. So great we popped back a week later.

They should expand. This place is amazing. Crawdad bowls on point. Sushi’s amazing. Just come here you won’t regret it

I get takeout from here occasionally, and I've always had a great experience. Super tasty rolls, all have their own flavor and aren't bland. I get the 3 roll combo and a raw roll... 5/5 sushi, fat rolls too lol.

I love their sushi and decided to have a meeting there with a friend. Food was excellent. We were able to get work done too. It was nice to be able to sit and talk after lunch.

Great sushi Especially the trasher plate. Been here two times and the service and food was excellent both times. The good thing here is that there are PLENTY of vegan/vegetarian options.

The food arrived fresh and beautifully presented. Every bite tasted balanced and satisfying.

I have never had a bad time here. Top notch sushi, crafted with care. Everyone here, including the owner, are friendly, helpful and informative. Excellent vibe.

Friendly, quick service and great food every time I come in! Added bonus that they have free ice water and cups available. The Lilith roll is my favorite!

Some of the best sushi in Rochester! My only tiny small complaint was that our food took a little long to come out (we had a bit of a time crunch before a hockey game) BUT that’s ok because the rolls we ordered were amazing. We got the fancy pants, dirty south, and kasha rolls! Highly recommend, we’ll be back for more sushi as soon as we can!

We love it here! The sushi is fresh, delicious, and portions are big! They have unique rolls and often have specials. The owner Maria is very inviting and friendly! She had just gotten a new kind of saki in today and had a sampling with a few tables who were finishing up at the end of the night. Best sushi in Rochester!

I highly recommend coming here for some quality sushi! Super friendly and helpful staff, and delicious food!! Has a cozy informal kind of vibe, but the sushi is plated beautifully. The eel sashimi is out of this world good, it’s grilled and it melts in your mouth. The escolar was also delicious. We got a California roll which was yummy but basic of course, and a special sunshine roll that blew me away. Fast service on a slower weekday evening, and just generally a comfortable place where you feel like family.

One of my favorite restaurants in the whole city and has been for years. I love the variety of vegetarian rolls they have and highly recommend the Trasher Plate! Staff are incredible. Very courteous and just downright cool people. The vibes are so chill, never had a single bad experience here and I’m here pretty frequently. Food quality is consistently delicious and fresh and for the portions the prices are indeed fair. Great place for a lunch date with a friend or your kid.

Keep it Rollin' Sushi Bar is hands down one of the best dining experiences I've had in a long time. From the moment you step through the door, you're welcomed into an inviting, upbeat atmosphere that feels both chic and comfortable. The décor is modern yet cozy, perfect for both casual nights out or special occasions. The service here is phenomenal. The staff are not only friendly but incredibly knowledgeable about the menu, offering great suggestions that made our meal all the more enjoyable. They were attentive without being intrusive, and the pacing of the courses was perfect—giving us plenty of time to savor each dish. Speaking of the food, it was simply outstanding! The sushi was as fresh as it gets, with every roll crafted to perfection. Whether you're a sushi aficionado or trying it for the first time, their menu offers a fantastic range of options. The presentation was elegant, and the flavors were absolutely on point. Each bite was a perfect harmony of textures and tastes. If you're a fan of sushi, this place is a must-visit. The combination of excellent food, a vibrant yet relaxed atmosphere, and stellar service makes Keep it Rollin' Sushi Bar a standout. I’ll definitely be coming back soon!

I went to get sushi from this establishment on 9/11/25 and they have great customer service I asked a bunch of questions because I never ate there before and I was able to order a bunch of delicious sushi for my parents and I the food was prepared fast as well thank you for your service my family was satisfied

I’ve been here multiple times now and I always leave full and happy. Their crawdad bowl is a staple and must try (I love to get it with extra sauce). All the fish is super fresh, there are so many unique rolls, and they have a good variety of sake! My husband is not a seafood lover but he came here with me and there were also good alternative options for him which is great. Overall, extremely satisfied. Bella is an incredible sushi chef!

⭐⭐⭐⭐⭐ I’m not usually a fan of seafood, but this sushi restaurant absolutely blew me away! They have an impressive variety of non-seafood options, so I didn’t feel limited at all. I tried the Chicken Chancellor Roll (just chicken strips in a roll), and it was fantastic—crispy, flavorful, and perfectly balanced with the rice and sauces. The presentation was beautiful, and the staff was incredibly welcoming and attentive. If you’re a sushi lover or even someone who doesn’t love seafood, this place has something for everyone. Highly recommend!

This was really good! My friend got a shrimp bowl and I got a tuna mango poke bowl. Definitely worth 15.00. Fresh, tasted great, sauces were perfectly made. The sushi rolls were also very fresh and worth the price. For a bowl and a special sushi roll you're looking to pay 35.00. This is a fast casual style restaurant, you order your food at the counter, order a bottled drink and sit at your table and wait for your food to be ready.

Keep it Rollin’ is one of our TOP favorite places to go to eat in Rochester. The prices are fair, the staff is awesome and the food is FANTASTIC. They offer plenty of options for people who don’t like seafood & they have some of the best sauces I have ever tasted. My father, myself, and many friends highly recommend Keep it Rollin’ as our first option for sushi and quite honestly our first thought for lunch after the work day. I strongly recommend the crawdad or the off-menu Tofu bowl if you’re in a pinch for lunch! 10/10

Great staff that were polite, engaging and made suggestions on preferences and popular dishes. Little expensive but not bad to support good people. 3 Rolls(Maria, Spicy Tuna, Stephanie) were great, fresh. Bowl was super filling and fresh, and guests loved their ramen!

I really enjoyed this place! We tried the Philly Roll & Chicken Trasher Bowl, which was amazing! Definitely a hidden sushi spot in the city. They have a large variety of rolls. Will visit again to try new ones! ❤️

We're from out of state and happened upon this place. I have 1 kid who's a pit picky and wanted his California roll fried, they accommodated, plus it was so good he had me order a second one. I can't tell you how much that's a win for us. Outside of that OMG it was so good. I got the sashimi app because I wasn't feeling too hungry and my husband and daughter shared the shogun. There was so much I "helped" them eat it. Overall we are all full and happy. Then finishing off with a tasty dessert. Overall highly recommend!!

They have the best sushi in town, I highly recommend this place.

Rachel

I highly recommend coming here for some quality sushi! Super friendly and helpful staff, and delicious food!! Has a cozy informal kind of vibe, but the sushi is plated beautifully. The eel sashimi is out of this world good, it’s grilled and it melts in your mouth. The escolar was also delicious. We got a California roll which was yummy but basic of course, and a special sunshine roll that blew me away. Fast service on a slower weekday evening, and just generally a comfortable place where you feel like family.

Brinny

One of my favorite restaurants in the whole city and has been for years. I love the variety of vegetarian rolls they have and highly recommend the Trasher Plate! Staff are incredible. Very courteous and just downright cool people. The vibes are so chill, never had a single bad experience here and I’m here pretty frequently. Food quality is consistently delicious and fresh and for the portions the prices are indeed fair. Great place for a lunch date with a friend or your kid.

Jayda G

I went to get sushi from this establishment on 9/11/25 and they have great customer service I asked a bunch of questions because I never ate there before and I was able to order a bunch of delicious sushi for my parents and I the food was prepared fast as well thank you for your service my family was satisfied

Michael Alemañy

Keep it Rollin' Sushi Bar is hands down one of the best dining experiences I've had in a long time. From the moment you step through the door, you're welcomed into an inviting, upbeat atmosphere that feels both chic and comfortable. The décor is modern yet cozy, perfect for both casual nights out or special occasions. The service here is phenomenal. The staff are not only friendly but incredibly knowledgeable about the menu, offering great suggestions that made our meal all the more enjoyable. They were attentive without being intrusive, and the pacing of the courses was perfect—giving us plenty of time to savor each dish. Speaking of the food, it was simply outstanding! The sushi was as fresh as it gets, with every roll crafted to perfection. Whether you're a sushi aficionado or trying it for the first time, their menu offers a fantastic range of options. The presentation was elegant, and the flavors were absolutely on point. Each bite was a perfect harmony of textures and tastes. If you're a fan of sushi, this place is a must-visit. The combination of excellent food, a vibrant yet relaxed atmosphere, and stellar service makes Keep it Rollin' Sushi Bar a standout. I’ll definitely be coming back soon!

Hals

I’ve been here multiple times now and I always leave full and happy. Their crawdad bowl is a staple and must try (I love to get it with extra sauce). All the fish is super fresh, there are so many unique rolls, and they have a good variety of sake! My husband is not a seafood lover but he came here with me and there were also good alternative options for him which is great. Overall, extremely satisfied. Bella is an incredible sushi chef!

Stevie Palo

Keep it Rollin’ is one of our TOP favorite places to go to eat in Rochester. The prices are fair, the staff is awesome and the food is FANTASTIC. They offer plenty of options for people who don’t like seafood & they have some of the best sauces I have ever tasted. My father, myself, and many friends highly recommend Keep it Rollin’ as our first option for sushi and quite honestly our first thought for lunch after the work day. I strongly recommend the crawdad or the off-menu Tofu bowl if you’re in a pinch for lunch! 10/10

Dave Masters

⭐⭐⭐⭐⭐ I’m not usually a fan of seafood, but this sushi restaurant absolutely blew me away! They have an impressive variety of non-seafood options, so I didn’t feel limited at all. I tried the Chicken Chancellor Roll (just chicken strips in a roll), and it was fantastic—crispy, flavorful, and perfectly balanced with the rice and sauces. The presentation was beautiful, and the staff was incredibly welcoming and attentive. If you’re a sushi lover or even someone who doesn’t love seafood, this place has something for everyone. Highly recommend!

Mary Rourke

This was really good! My friend got a shrimp bowl and I got a tuna mango poke bowl. Definitely worth 15.00. Fresh, tasted great, sauces were perfectly made. The sushi rolls were also very fresh and worth the price. For a bowl and a special sushi roll you're looking to pay 35.00. This is a fast casual style restaurant, you order your food at the counter, order a bottled drink and sit at your table and wait for your food to be ready.

Kevin Kenny

Great staff that were polite, engaging and made suggestions on preferences and popular dishes. Little expensive but not bad to support good people. 3 Rolls(Maria, Spicy Tuna, Stephanie) were great, fresh. Bowl was super filling and fresh, and guests loved their ramen!

Tati Ortiz

I really enjoyed this place! We tried the Philly Roll & Chicken Trasher Bowl, which was amazing! Definitely a hidden sushi spot in the city. They have a large variety of rolls. Will visit again to try new ones! ❤️

Ashley Zink

We're from out of state and happened upon this place. I have 1 kid who's a pit picky and wanted his California roll fried, they accommodated, plus it was so good he had me order a second one. I can't tell you how much that's a win for us. Outside of that OMG it was so good. I got the sashimi app because I wasn't feeling too hungry and my husband and daughter shared the shogun. There was so much I "helped" them eat it. Overall we are all full and happy. Then finishing off with a tasty dessert. Overall highly recommend!!

Tiffany Labarbera

They should expand. This place is amazing. Crawdad bowls on point. Sushi’s amazing. Just come here you won’t regret it

Best sushi in Rochester, which is a big deal. Maria is such a doll. She worked with my very specific instructions like a pro and didn’t get annoyed. They’re the BEST! 10/10.

This is far and away our favorite sushi restaurant in Rochester. There is zero chance you’ll be disappointed if you try it. Everything… absolutely everything is delicious!!!

Omggggg when I say run to this place run !!! I make sure I eat from here once a week because the sushi is so fresh you can tell the difference from other places in Rochester ny ! And this is the top one ☝️ out here. And they are under estimated because they are small but when I tell you if you want some good sushi that will have you in a good mood keep it rolling is where it’s at !!!!

I've had lunch and dinner plenty of times and the food is always spot on! Excellent vegan selection of bowls and rolls. Everything is made to order. Relaxed atmosphere, with semi table- survice. Food will be brought to you, but please clear your table when finished! Always happy when I eat here.

I’ve been getting my sushi exclusively from Keep It Rollin Sushi Bar. They are hands-down the BEST in Rochester! I have known the owners for over 12 years and followed them across the city as they worked at various sushi restaurants—until they finally opened their own establishment. The sushi is always incredibly fresh, and the variety of rolls they offer is amazing—there’s something for every taste, and they’re always coming up with creative new options. What truly sets them apart is the trust I have in their quality, integrity, and consistency. I only eat sushi from Keep It Rollin because I know I’m getting premium ingredients and beautifully crafted rolls every single time. The owners are not only passionate about their food, but also about their customers. Their customer service is top-notch—friendly, personal, and attentive. They go out of their way to make sure every order looks perfect and tastes even better. You can tell they genuinely care about delivering a great experience. If you’re looking for fresh, delicious sushi with outstanding service, Keep It Rollin Sushi Bar is the place. I wouldn’t go anywhere else! You won’t be disappointed. Sincerely, Kim AKA --KEG…

Jeff Miller

This is far and away our favorite sushi restaurant in Rochester. There is zero chance you’ll be disappointed if you try it. Everything… absolutely everything is delicious!!!

Kim

I’ve been getting my sushi exclusively from Keep It Rollin Sushi Bar. They are hands-down the BEST in Rochester! I have known the owners for over 12 years and followed them across the city as they worked at various sushi restaurants—until they finally opened their own establishment. The sushi is always incredibly fresh, and the variety of rolls they offer is amazing—there’s something for every taste, and they’re always coming up with creative new options. What truly sets them apart is the trust I have in their quality, integrity, and consistency. I only eat sushi from Keep It Rollin because I know I’m getting premium ingredients and beautifully crafted rolls every single time. The owners are not only passionate about their food, but also about their customers. Their customer service is top-notch—friendly, personal, and attentive. They go out of their way to make sure every order looks perfect and tastes even better. You can tell they genuinely care about delivering a great experience. If you’re looking for fresh, delicious sushi with outstanding service, Keep It Rollin Sushi Bar is the place. I wouldn’t go anywhere else! You won’t be disappointed. Sincerely, Kim AKA --KEG…

Rebecca Swift

Best sushi in Rochester, which is a big deal. Maria is such a doll. She worked with my very specific instructions like a pro and didn’t get annoyed. They’re the BEST! 10/10.

Dytajah Watkins

Omggggg when I say run to this place run !!! I make sure I eat from here once a week because the sushi is so fresh you can tell the difference from other places in Rochester ny ! And this is the top one ☝️ out here. And they are under estimated because they are small but when I tell you if you want some good sushi that will have you in a good mood keep it rolling is where it’s at !!!!

mpmj96

I've had lunch and dinner plenty of times and the food is always spot on! Excellent vegan selection of bowls and rolls. Everything is made to order. Relaxed atmosphere, with semi table- survice. Food will be brought to you, but please clear your table when finished! Always happy when I eat here.

Food was good. Best to go before 1:30pm or after 5pm. They close at 3 and reopen at 5. Different foods come around on a conveyor belt and you choose what you want. The cool part is if you order something specifically, it gets delivered by a small train that runs above the conveyor belt!

Gyoza were pretty tasty, not the best we tried though. The rolls we tried were okay, but far from best. California roll doesn’t even resemble Californian California. Doesn’t look like one, doesn’t taste like one and doesn’t smell like one. Somewhat dry and strange. In comparison with sushi spots in CA this one loses on many fronts. The products are fresh, and sushi with smoked fish were quite original.

Not bad. Started with a ginger salad. Had spicy tuna, Philadelphia roll, and spicy salmon. Pricey for the ambience. But, ate outside (about 3 outside tables). The sushi seemed fresh. Rice was proper. But maybe slightly too much rice. Overall thought It was somewhat good.

Cutsie lil spot located downtown Rochester. All of my food was delicious! Thank you for your impeccable customer service! Everything was just great!!!

Evgeniya Bozhko (KoriAndrTheCat)

Gyoza were pretty tasty, not the best we tried though. The rolls we tried were okay, but far from best. California roll doesn’t even resemble Californian California. Doesn’t look like one, doesn’t taste like one and doesn’t smell like one. Somewhat dry and strange. In comparison with sushi spots in CA this one loses on many fronts. The products are fresh, and sushi with smoked fish were quite original.

Ben Kramer

Not bad. Started with a ginger salad. Had spicy tuna, Philadelphia roll, and spicy salmon. Pricey for the ambience. But, ate outside (about 3 outside tables). The sushi seemed fresh. Rice was proper. But maybe slightly too much rice. Overall thought It was somewhat good.

Ms. Williams

Cutsie lil spot located downtown Rochester. All of my food was delicious! Thank you for your impeccable customer service! Everything was just great!!!

No. Rice is not seasoned. No. Wegmans is better and they're not even the best. I'm not kidding. I should've just walked away when I saw tons of food left at another table.