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Persona

Bar · Alameda

4.5 · 181 reviews Google

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www.persona-sf.com

About Persona

At Persona, we invite you to experience a world of sophistication and indulgence in the heart of Alameda. Our darkly lit cocktail bar offers an atmosphere that's both intimate and relaxed, with spread out spaces that feel like a refuge from the hustle and bustle. We're proud to serve up exceptional...

At Persona, we invite you to experience a world of sophistication and indulgence in the heart of Alameda. Our darkly lit cocktail bar offers an atmosphere that's both intimate and relaxed, with spread out spaces that feel like a refuge from the hustle and bustle. We're proud to serve up exceptional drinks, including great beer selection and signature cocktails crafted by knowledgeable bartenders. To celebrate special occasions or simply unwind, join us for live performances and enjoy delicious food alongside our happy hour drinks. With wheelchair accessible restroom facilities, we strive to make every visit a memorable one. Come taste the difference at Persona.

What Customers Say About Persona

Persona is a chill, classy cocktail bar with a cool, suave, and dimly lit atmosphere, great for groups or dates. Bartenders like Kyle, Dragos, Stephanie, and Allea are frequently praised for excellent service and creative, well-made drinks. Some find the drinks slightly overpriced.

Popular Dishes

old-fashioned fungal fusion Arctic Elixir 30mm Devil in Miss Jones Intersection I Love Yolanda fungi old fashioned

Best For

Couples Groups Late Night Celebrations

Tip: Visit on a Wednesday for a super chill vibe and potentially live music, or make a Yelp reservation for a large group to secure a private area.

🎯 Casual 🛋️ Cozy Trendy 👥 Groups

What to see nearby

SF Masonic Auditorium
A 313m

SF Masonic Auditorium

edificio

View details
Tiffany Building
A 337m

Tiffany Building

edificio

View details
Plaza Unión
A 359m

Plaza Unión

parque

View details
Union Square Park
A 366m

Union Square Park

parque

View details
Glide Memorial Church
A 388m

Glide Memorial Church

iglesia

View details
Huntington Park
A 400m

Huntington Park

parque

View details

Data from Wikidata

Explore the area around Persona

Persona is located in Alameda, surrounded by cultural and historical points of interest. Here are some of the most notable places nearby.

Historical Heritage

  • Dr. Martin M. Krotoszyner Medical Offices and House (A 456m) — historic building in San Francisco, California, United States Lugar inscrito en el Registro Nacional de Lugares Históricos

Religious Buildings

  • Glide Memorial Church (A 388m) — church in San Francisco

Parks & Gardens

  • Plaza Unión (A 359m) — neighborhood in San Francisco
  • Union Square Park (A 366m) — park in San Francisco County, California, United States of America
  • Huntington Park (A 400m) — park in San Francisco County, California, United States of America
  • Boeddeker Park (A 489m) — park in Tenderloin neighborhood of San Francisco

Other Points of Interest

  • SF Masonic Auditorium (A 313m) — building and auditorium located atop Nob Hill in San Francisco, California, USA
  • Tiffany Building (A 337m) — commercial offices in San Francisco, California
  • Monumento a Simón Bolívar (A 448m)
  • Parc 55 Hilton Hotel (A 485m) — hotel in San Francisco

Data from Wikidata

Frequently asked questions about Persona

Persona is located at 685 Sutter St, San Francisco, CA 94102, Alameda.
Near Persona you can find points of interest such as SF Masonic Auditorium, Tiffany Building, Plaza Unión, Union Square Park.
Persona offers bar cuisine.
Persona has regular opening hours. Check their profile for updated schedules.
Persona offers the following services: dine-in.
The most recommended dishes at Persona based on customer reviews are: old-fashioned, fungal fusion, Arctic Elixir, 30mm, Devil in Miss Jones.
Persona is ideal for couples, groups, late night, celebrations.
Persona is a chill, classy cocktail bar with a cool, suave, and dimly lit atmosphere, great for groups or dates. Bartenders like Kyle, Dragos, Stephanie, and Allea are frequently praised for excellent service and creative, well-made drinks. Some find the drinks slightly overpriced.
Visit on a Wednesday for a super chill vibe and potentially live music, or make a Yelp reservation for a large group to secure a private area.
181
Reviews

Persona Alameda Reviews

4.5
181
5★
76%
4★
14%
3★
3%
2★
2%
1★
4%
Reviews (40)
M
Miranda Nild

l've been to Persona several times! It's one of my favorite spots in SF, they have an awesome upscale vibe with some amazing drinks. Marcus has been my bartender every time and can always rely on him to make wonderful recomendations

A
Audrey Lee

Juan really showed out and made us the perfect drinks! Definitely coming back! I loved the service, the people, and the atmosphere. Get the green door, it’s the best!

G
Greg Vogel (Photo)

Super chill vibe on a Wednesday. Band was great, bartenders never left you out. I would today hang here full time if I lived close.

J
Justin Linden

Fun place. Always crowded but I’ve only gone on weekends. Drinks are great and service is fast overall. Live music occasionally and a DJ regularly

Greg Vogel (Photo)
Greg Vogel (Photo)

Super chill vibe on a Wednesday. Band was great, bartenders never left you out. I would today hang here full time if I lived close.

Justin Linden
Justin Linden

Fun place. Always crowded but I’ve only gone on weekends. Drinks are great and service is fast overall. Live music occasionally and a DJ regularly

Michael Wu PhD
Michael Wu PhD

Love this classy bar. This is the 3rd bar my wife and I went for our annual weekend bar hopping. It's on my want-to-go list for a while, so I am glad that we visit it finally. The drinks are excellent, and the service is superb. Depending on what you order, the presentation are also quite a show. The venue is chic and classy and it looks like it will turn into a dance club after dark with DJ tables and everything. We will have to come back again.

Alejandra Garcia
Alejandra Garcia

My visit to Bar Persona in San Francisco to celebrate the end of the year was simply amazing. From the moment we walked in, it was evident that this place was special. The atmosphere was warm and inviting, adorned charmingly with balloons that created a festive and cheerful environment. The service we received from the girl who attended to us was nothing short of extraordinary. Always with a smile, her willingness to assist us was noteworthy. Her friendliness significantly contributed to the overall experience, making us feel welcome and well taken care of. The drinks were unquestionably a standout highlight of the night. They were incredibly well-crafted, showcasing a level of skill and attention to detail in mixology that truly made a difference. The drink I ordered was especially delightful, and my companions shared the same enthusiastic opinion. In terms of recommendations, Bar Persona easily tops the list. It’s a place worth visiting for those seeking a pleasant atmosphere, good music, and exceptional cocktails. The combination of festive elements, friendly service, and well-crafted drinks creates a complete and satisfying experience. I wouldn’t hesitate to suggest this place to anyone in the area looking to enjoy a memorable night.

Cody Jaffe
Cody Jaffe

Upon walking downstairs, we were immediately impressed by the cool and suave vibes of Persona. We really loved how spread out and relaxed the space felt, unlike many of the other cramped bars in the city. My partner started with the Devil in Miss Jones, while I had the Intersection. We both loved the Devil in Miss Jones, which was surprisingly well balanced. The mezcal, beets, cucumber, turmeric, ginger, lime, and celery bitters all came together beautifully and formed a nicely composed drink, with a slight bit of earthiness from the beets and smokiness from the mezcal. We both had never had a similar drink to this before, and loved it. The Intersection was pretty tasty as well, although not quite as balanced. The first few sips were balanced nicely, with the citrus, bourbon and Thai tea flavors pairing well with the egg white foam. However, the drink became a bit less balanced over time and the flavor of Thai tea in particular became a bit lost towards the end of the drink. For our second round, I ordered the Pay Close Attention while my partner ordered the Café Noir. The Pay Close Attention had an interesting mix of flavors with the gin, lemongrass, and kaffir lime leaves reminding me of flavors from Thailand. The Café Noir also had a nice rich coffee taste, with a hint of sweetness from the gum syrup that made it finish nicely on the palette. Overall, we really enjoyed the relaxing atmosphere in Persona and tasty drinks! We would definitely come back again!

Patrick Rucker
Patrick Rucker

We stumbled into this darkly lit cocktail bar on a Thursday afternoon. I heard about it from an Eater article that had recently been published. The setting itself is fantastic: the dark basement has a beautifully lit bar with seats spread out in different configurations, great for groups or a date. The menu is a great sampling of different spirits and there's definitely something for everyone. I started with the Green Door: Vida mezcal, sherry, vermouth, cucumber, honeydew melon, citrus, and agave all came together in a delicious carbonated highball. My friend had the Devil's Honey: Glenlivet 12, Martell VS, Drabuie, Beeswax and Citrus Oil --- this menu is definitely for those with a discerning palate. The drinks are well thought out and well put together, I could easily sit here and crush quite a number of them. They have a fully stocked bar so if you're looking for something a little simpler they definitely have that as well. Heads up -- the basement has limited service and depending on your cellular carrier, you may want to scan the QR code at the top of the stairs before descending. Cheers! Note: They are newly opened and still figuring things out. We noticed when we stopped by for another visit on Saturday night that the service was a little jumbled as several parties were unsure if they needed to order at the bar or not (especially because there is no clear "spot" to stand, just seats). I think all of this will get better over time, especially as they find their groove.

Sathira Katugaha
Sathira Katugaha

Some of the best drinks I’ve had, excellent service and a very cool atmosphere. I would highly recommend their agave based drinks and particularly the 30mm. Was absolutely blown away by everything I drank.

Nathan Foxton
Nathan Foxton

I would have given this a 3 star if it wasn’t for the effort of the bartender, Allea (sp?). The place has a club vibe, a chill place for dates- not a dive bar per we, a chilly cocktail bar if that. I came in, sat at the bar. It took a few minute for any of the bar staff to acknowledge me. I looked over their menu and requested the rye rapture. The bartender gave me honest feedback, and by request made me a cocktail which they believed was the essence of the menu item and what I wanted. It was alright. They later came back and let me try the chamomile bitters (in the rye rapture, to my curiosity) and an Aztec chocolate bitters not on the menu. I feel like they caught on to my skepticism about the drink, my inquiry, and wanted to show me what the bar could offer. They ended up making me an Oaxaca Old Fashion which was spicy and Smokey in the right ways. Like any big city bar, you need to come in and interact intentionally, good bar staff will interact accordingly- at least that’s what I believe.

Maria Drp
Maria Drp

They have a lot of interesting cocktail options, and the atmosphere is good. I would say the drinks are slightly overpriced. That's my only complaint. I got the Arctic Elixir. If you're into anise and similar flavors, you'll like it.

Jenny Xu
Jenny Xu

This place is great for having a big party and wanting to bring them in to a basically private hangout! We had a group of 12 and were promptly seated in our own private area immediately with a Yelp reservation we had to expand last minute - you can't find this kind of place without paying some big bucks somewhere else and I appreciated how kind and attentive the waitress was! The drinks were unique too - I had a drink, the sweet paradise, that even was burned right in front of us to get the fresh taste of herbs while drinking. Overall very cool intimate evening vibes and a good place to sit for drinks - the speakeasy part adds a lot to the experience too.

Britton Griebling
Britton Griebling

Stephanie is a knowledgeable, accommodating, and excellent bartender who made sure we had a great time at this bar. It's atmosphere was subdued and accommodating. It's menu was so diverse and unique, the fungal fusion being the standout in what we tried.

David Balulescu
David Balulescu

Great music! Service was excellent! Dragos is the best bartender!

Carlos Cox
Carlos Cox

I was in the area and decided to stop by for a quick drink. Kyle was the bartender on duty and made the best old-fashioned I’ve had since I left Ga. Great atmosphere and decor. I highly recommend and will be back.

Dan Rosman
Dan Rosman

Really liked this place. Drinks are creative and served with style. Wasn’t too lively when I was there but definitely picking up as I departed.

Jocelyn Hernandez
Jocelyn Hernandez

Cocktails were on point. 👌🏼 Super chill spot. Bartenders were great! Cannot wait to visit again on a more lively night! ✨

M
Micaela Lum

I had such a great experience at Persona! I was greeted right when I walked in by my bartender, Queenie, who was super attentive and conversational. She also recommended some delicious cocktails. I got the Sultry Starlet, which was super refreshing and my boyfriend got the Intersection, which had Thai tea in it. Super cool! I’ll definitely come back again.

J
Juan Armando Chavez-Tinajero

I love persona! Came here with my girlfriend for the first time and had the best cocktails and excellent customer service. The bartender Queenie and Jonathan made us feel really welcomed and special. There was also a live band and they are so cool. Latin vibes! Definitely recommend this bar.

P
Phillip Zayas

Persona is by far my favorite cocktail bar in the city. Ive tried so many drinks on their menu, and there hasn’t been one that I didn’t like. They also have happy hour on weekdays, and music on certain days. Aliah greeted us during our very first visit and provided helpful recommendations - she’s always so friendly and glad to see her every time I come back!

D
Daniel Nghiem

I’ve been searching for a chill Sunday night spot until I found out that Persona had free live music on Sunday nights. Turns out I recognized the local SF musicians on Sundays—they play Latin jazz, salsa, even some pop covers (with a Latin feel). They have an extensive cocktail menu, and shoutout to the bartenders Marcus and Queenie who were both friendly and provided great service. Sunday nights are a great night to hang with friends at the private booth, or for a date night by the bar. It’s not as crowded as a Friday or Saturday night, but has a nice mix of good atmosphere great for having conversations. Thanks Marcus and Queenie!

J
Jennifer Wong

I had such a great experience at Persona. It’s the kind of place that instantly makes you feel welcome the moment you walk in. The atmosphere strikes the perfect balance between stylish and relaxed, with great music, cozy lighting, and an energy that feels both lively and intimate. A huge part of what made the night special was the bartender, Aliah. She was absolutely fantastic. Not only is she incredibly friendly and attentive, but she also clearly knows her craft.

B
Benju Singh

Had a great experience here and wanted to give a shoutout to Dragos, the bartender. He was super friendly and made really great drinks. You can tell he enjoys what he does and it shows in the service. Honestly one of the better bar experiences I’ve had in a while. If you go, definitely sit at the bar when Dragos is working.

W
Wei Bin

I was visiting San Francisco from New York and stumbled upon a cool, underground cocktail bar in Nob Hill. Vibes were classy and my bartender Queenie was the sweetest girl. She was super knowledgeable about the menu items and recommended the Green Door (matcha!) cocktail. It was so good I had 3! Thanks so much, Queenie.

A
Aditya Sharma

An incredible bar with a beautiful ambiance, perfect for cocktails and even better when Aliah is behind the bar. If you’re lucky enough to have her craft your drink, your experience instantly levels up. She’s warm, effortlessly welcoming, and makes high-end, impeccably smooth cocktails tailored exactly to your taste. Truly great energy all around. If you’re in SF, this spot is not to be missed.

A
Allyson Lin

Great experience at Persona. The bartender, Queenie, was attentive, friendly, and really knew her craft. Drinks were beautifully presented and soooo delicious. You can tell she cares about what she’s doing. Would definitely come back and bring some friends.

G
Gabrielle Ryce

Really cool spot! Great drinks. Great atmosphere. Anessa took excellent care of us and recommended my new favorite drink, the tropical tease! Will definitely be back when I'm back in town.

N
Nivea Mancilla

the opposite of a dive bar, the ambiance persona has to offer is well kept and a perfect place for a date. Intimate and quiet vibe on the weekdays, lively and buzzing on weekends. The drinks are all great here. Especially the staff, especially Jonathan was so friendly and so handsome.

V
Vaishnavi Maramreddy

Aliah consistently makes every visit a great experience. She’s welcoming, attentive, and genuinely passionate about her craft. Every drink she makes is perfectly balanced and creative, you can tell she knows her spirits and isn’t afraid to experiment with fun twists. Love being a regular here

J
Julian Roig

Persona is one of my favorite places to go after work and with my coworkers. I love seeing my favorite bartenders, Juan and Queenie who both work very hard. The drinks are great and the pool table is a great touch.

J
Jacob Randall

I always have a great night at Persona! From the moment you walk in, the vibe is on point: stylish but still relaxed, with a great crowd and live music that adds to the atmosphere without overpowering it. The drinks were fantastic, seriously well-balanced and beautifully presented, but what really made the experience stand out was the service. Marcus, our bartender, was incredible! He was friendly, attentive, and clearly knows his craft. He made thoughtful recommendations based on what we liked, checked in at the right times, and kept the energy upbeat all night. You can tell he genuinely cares about making sure guests have a good experience. It’s rare to find a spot where both the drinks and the service are consistently excellent, but Persona absolutely delivers thanks to bartenders like Marcus. I’ll definitely be back and hoping to see him there!

M
Mckenzie Friel

One of my favorite spots in the city! I’d honestly come here just for the matcha drink alone, it’s the best. Their popcorn is also a fave I never skip. The vibe here is solid…great energy, stylish atmosphere, and amazing music always by DJ VINC3. The music is a perfect volume so you can easily enjoy a convo with a date. Highly recommend Persona if you’re looking for a great spot to enjoy drinks and even better music.

Y
Yvonne S

This bar is highly recommended on Google Maps and by a local friend. The vibe is quiet on a Wednesday night. We went in quite early, around 6:30PM. It's dimly lit inside and a nice atmosphere. No music, just people talking. When we got in, the place was filled with office workers. I got the fruity Passion Palace. It was a fruity passion fruit cocktail. It was very nicely made, delicious in a complex and expensive way, and garnished with beautiful flowers. I recommend coming here on Friday or the weekend to get a different/more fun vibe.

Yvonne S
Yvonne S

This bar is highly recommended on Google Maps and by a local friend. The vibe is quiet on a Wednesday night. We went in quite early, around 6:30PM. It's dimly lit inside and a nice atmosphere. No music, just people talking. When we got in, the place was filled with office workers. I got the fruity Passion Palace. It was a fruity passion fruit cocktail. It was very nicely made, delicious in a complex and expensive way, and garnished with beautiful flowers. I recommend coming here on Friday or the weekend to get a different/more fun vibe.

Kiran Singh
Kiran Singh

Cute underground bar with lots of persona! They had Halloween decorations up & different rooms to sit at. Service was great. Cocktails were okay. I got the fungi old fashioned. It just tasted like a regular old fashioned with a piece of mushroom in it. Will have to come back to try more of their drinks, cheers!

Briana Villarreal
Briana Villarreal

Nice setting and good drinks. Personally recommend, I Love Yolanda, with no serrano pepper- sweet, smooth w/slight zest. Will say when looking online I had booked a reservation thinking it was necessary. There was plenty of seating available, atop of that I didn't see any sort of direction to be seated at the reserved tables. Been looking to try it out and would be back, enjoyed the high quality service from the bartenders.

Jonaz Munoz
Jonaz Munoz

This place has great cocktails. I really liked their concept. The ambience is great. But the service effort is what really stands out. The lady taking care of us made the effort of getting the cocktail how we wanted and gave us different options. The music was mostly electronic and the DJ mixed very well.

Gerard Mc
Gerard Mc

Came here with one of my friends on a Thursday night. The cocktails were good and as someone who works in the industry I was taken back by how extensive their cocktail menu was 👏 The place had a dj but besides the two of us there was about 5 other people there so the atmosphere felt kinda dead. There was a male and female bartender taking care of us. The drinks were decent and presented well. I would say we were made feel a bit unwelcome at one point once my friend and i’s conversation turned to talking about gay dating life. There was a weird vibe almost as if they were asking us to leave without actually asking us. The female bartender would keep saying “is there anything else I can get for you guys” and as I work in the industry I know that’s code for can I get you the check without actually saying it lol. On top of that they started breaking down the bar much earlier than advertised opening hours. which I get it was quiet and they wanted to go home but it felt like we were rushed out.

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About Persona

How to get there

685 Sutter St, San Francisco, CA 94102

Alameda, CA 94102

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Highlights

Highly Rated
4.5/5 stars
💬
Many Reviews
181 reviews
👨‍🍳
bar
Cuisine type

Services

🍴 Dine-in

Dining Options

🍽️ Dine In

Restaurant Info

Status
Verified by owner
🕐 Hours Today
5PM-2AM
Rating
4.5/5
💬 Reviews
181
⏱️ Typical Visit
People typically spend 1-2.5 hours here
📞 Phone
+1 415-400-4598
🌐 Website
www.persona-sf.com
📋 Menu
View Menu

Amenities

🚻 Restroom
💳 Credit Cards
📱 Mobile Payments
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The Neighborhood

Location

685 Sutter St, San Francisco, CA 94102

Alameda, CA 94102

📍 Explore the Neighborhood

Weather
12°
Weather updated hourly · Jobs and events refreshed daily
SF Masonic Auditorium

building and auditorium located atop Nob Hill in San Francisco, California, USA

A 313m
Tiffany Building

commercial offices in San Francisco, California

A 337m
Plaza Unión

neighborhood in San Francisco

A 359m
Union Square Park

park in San Francisco County, California, United States of America

A 366m
Glide Memorial Church

church in San Francisco

A 388m
Huntington Park

park in San Francisco County, California, United States of America

A 400m
Monumento a Simón Bolívar
A 448m
Dr. Martin M. Krotoszyner Medical Offices and House Heritage

historic building in San Francisco, California, United States

A 456m
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