Brick & Bell Plus

Cody Hutcherson

Geppetto’s is a fantastic toy store, they have many locations throughout San Diego, but this is our favorite. This store has a wonderful selection of quality toys, from LEGO to Barbie and so much more. Our kids obviously love the shopping experience when we take them in. The staff keeps the store in great condition and are always willing to help find the perfect gift.

Kenneth Hammond

This place took me back to 1988. I loved it. They have current toys also.

Manuel Gonzalez

Ideal adventure when you are neeeding an exceptional toy selection and do not have time or bandwidth to select from "isles and isles" of options or hundreds of online reviews, staff there was great!

Bailey Fulton

Very friendly environment. Great staff. Played wonderful Disney music in the background.

Great toys! Great staff! And complimentary wrapping is great especially when you’re late for a birthday party! Prices are fair and toys and brands are higher quality.

Cute little boutique toy store. They have a few locations, but this one is in such a great location in downtown La Jolla. Purchased the 1st Christmas present for 2026 already, as well as a few Jellycats! Highly recommend to stop in & browse!

A great store for kids and grown ups alike! The staff is super helpful and knowledgeable and can help you find something interesting and fun for every age. Lots of great creative toys and games in addition to the usual Barbies and Legos and stuffed animals. The displays are a colorful delight as well. Free gift wrapping, they do a beautiful job! Honestly my favorite store in La Jolla.

Stumbled upon this hidden gem while on a family vacation! Happy to support such a cool toy store. My son loves his zoom copter! Check out this awesome place you won’t regret it. Owners went above and beyond and couldn’t be more appreciative.

Amazing toy store. Items for every age. It was a nice place to browse, as my children are almost grown so I need to catch up on what's new to buy gifts for Great-nieces/nephews! Lovely staff.

Great toy store, excellent variety of toys for such a small shop. Set up very well, easy to see everything that is available. The staff are helpful and friendly.

This is a toy lover’s Toy Store. As an adult every visit to Geppetto’s takes me back to 10 year old me who saw toys as an infinite playground of possibilities. Sure, you can buy a toy at a store that sells lots of other things, or you could buy a curated toy from a store that ONLY sells toys.

Crazy cool toy shop. All kinds of games and toys from old to new. You will definitely find something you like no matter what age you are buying for. If you don't find something you weren't looking hard enough.

Danielle Taylor

Cute little boutique toy store. They have a few locations, but this one is in such a great location in downtown La Jolla. Purchased the 1st Christmas present for 2026 already, as well as a few Jellycats! Highly recommend to stop in & browse!

Cher B

Stumbled upon this hidden gem while on a family vacation! Happy to support such a cool toy store. My son loves his zoom copter! Check out this awesome place you won’t regret it. Owners went above and beyond and couldn’t be more appreciative.

Kathryn Carey

Amazing toy store. Items for every age. It was a nice place to browse, as my children are almost grown so I need to catch up on what's new to buy gifts for Great-nieces/nephews! Lovely staff.

Barry Willis

This is a toy lover’s Toy Store. As an adult every visit to Geppetto’s takes me back to 10 year old me who saw toys as an infinite playground of possibilities. Sure, you can buy a toy at a store that sells lots of other things, or you could buy a curated toy from a store that ONLY sells toys.

Les Murphy

Crazy cool toy shop. All kinds of games and toys from old to new. You will definitely find something you like no matter what age you are buying for. If you don't find something you weren't looking hard enough.

Jes Anderson

A great store for kids and grown ups alike! The staff is super helpful and knowledgeable and can help you find something interesting and fun for every age. Lots of great creative toys and games in addition to the usual Barbies and Legos and stuffed animals. The displays are a colorful delight as well. Free gift wrapping, they do a beautiful job! Honestly my favorite store in La Jolla.

Ramani Rajayogam

Great toy store, excellent variety of toys for such a small shop. Set up very well, easy to see everything that is available. The staff are helpful and friendly.

Melissa Slaughter

Great toys! Great staff! And complimentary wrapping is great especially when you’re late for a birthday party! Prices are fair and toys and brands are higher quality.

Cute little toy store with a deceptively good selection of toys, especially educational ones. I still wish it was a little bigger though. They employees are knowledgeable and helpful. They’re also patient with the children that just can’t quite seem to keep their hands in their pockets, and end up playing with more than they should.

Pretty great place for such a small place. The two workers their knew what they were talking about. It has quite a small inventory though so if your looking for alot of toys you may want to go somewhere else. However if your looking for toys out of the norm that are fun and exciting this would be the place.

Sweet little toy store in the heart of the village. You'll find a gift for sure, but if you're seeking cheap toys you'll want to head to a big box store. This little shop has everything you could want if you're shopping with a discerning eye.

Cynthia Johnson

Sweet little toy store in the heart of the village. You'll find a gift for sure, but if you're seeking cheap toys you'll want to head to a big box store. This little shop has everything you could want if you're shopping with a discerning eye.

Ruben Micheel

Pretty great place for such a small place. The two workers their knew what they were talking about. It has quite a small inventory though so if your looking for alot of toys you may want to go somewhere else. However if your looking for toys out of the norm that are fun and exciting this would be the place.

Steven Bacon

Cute little toy store with a deceptively good selection of toys, especially educational ones. I still wish it was a little bigger though. They employees are knowledgeable and helpful. They’re also patient with the children that just can’t quite seem to keep their hands in their pockets, and end up playing with more than they should.

I was very disappointed with my purchase. We were sold a broken toy. the box when we bought it was not in great condition but I didn’t think anything of it because I bought it from a well know store. But when we (Santa) gave it to my son on Christmas morning, we noticed it was missing the top to the ladder. We must have been sold a return product with missing parts. We were Very disappointed when it was opened on Christmas morning.

Harry Pollock

I was very disappointed with my purchase. We were sold a broken toy. the box when we bought it was not in great condition but I didn’t think anything of it because I bought it from a well know store. But when we (Santa) gave it to my son on Christmas morning, we noticed it was missing the top to the ladder. We must have been sold a return product with missing parts. We were Very disappointed when it was opened on Christmas morning.

Geppetto’s has always been one of the reasons we enjoy visiting UTC—my daughter, who is on the autism spectrum, loves picking out sticker books and exploring the toys. Unfortunately, today’s experience left us feeling unwelcome. During a moment of sensory overload, my daughter accidentally knocked over some toy boxes. I immediately apologized, and while the asian employee initially said “it’s okay,” her expression quickly changed once she realized we are not white people. Her visible annoyance and lack of empathy were disheartening—especially in a store that caters to children and families of all backgrounds. This kind of response, especially toward a child with special needs, was disappointing and hurtful. Sadly, we won’t be returning.

Donna Cordova

Geppetto’s has always been one of the reasons we enjoy visiting UTC—my daughter, who is on the autism spectrum, loves picking out sticker books and exploring the toys. Unfortunately, today’s experience left us feeling unwelcome. During a moment of sensory overload, my daughter accidentally knocked over some toy boxes. I immediately apologized, and while the asian employee initially said “it’s okay,” her expression quickly changed once she realized we are not white people. Her visible annoyance and lack of empathy were disheartening—especially in a store that caters to children and families of all backgrounds. This kind of response, especially toward a child with special needs, was disappointing and hurtful. Sadly, we won’t be returning.